“Culturally-inspired” Makeover for McDonald’s

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Hong Kong design house NC Design & Architecture (NCDA) has been selected as one of McDonald’s lead designers to style a makeover of the
Quick Service Restaurant (QSR) giant starting with Asia.
Led by Nelson Chow, NCDA is rolling-out a distinctive new image for McDonald’s restaurants in the APMEA (Asia Pacific, Middle East and Africa)
region. In China, NCDA is designing the refreshed new look for a few hundred McDonald’s restaurants. The makeover is characterized by design
elements inspired by local culture but given a modern interpretation, creating an ambiance that is uplifting yet familiar for McDonald’s customers.
Chow was appointed as lead designer for the mammoth task when McDonald’s noticed his design for ‘Old Street Kobiteh’, a Malaysian restaurant
inspired by Malaysia’s bustling night markets and traditional coffee shops at the Popcorn mall in Tseung Kwan O, Hong Kong. Chow’s design of
Old Street Kobiteh showcases a central table comprising 30 modular units, each showcasing a different tile pattern from the Malaysian vernacular
streetscape.

Nelson Chow describes NCDA’s key makeover theme for the McDonald’s restaurants in China as “Scandinavian simplicity – clean, simple and
natural”. “I wanted to showcase a feeling of freshness and conviviality with a focus on community dining,” said Mr. Chow. The interior design is inspired
by a farmer’s market typically associated with freshness of produce. The furniture set is designed with reference to market objects like carts
and tents. The use of natural materials for visual qualities is emphasized, exuding a sense of freshness while keeping an elegant and sophisticated
appearance. “At the same time, the interior styling is no longer generic, but individually adjusted to reflect the local culture of restaurant locations,”
he added. “Each country can choose to have its own localized version of the palette developed based on its own cultural significance, creating a
design that is relevant only to that market.” Cuturally-inspired elements include partition reminiscent of chinese abacus, round canopies recalling
steaming baskets, pattern table top and wall feature reminiscent of traditional window lattice.

NCDA recently unveiled the first seven McDonald’s makeovers in China in Shanghai, Shenzhen, Beijing, Guangzhou and Fuzhou. Recognised by
McDonald’s as a design firm who respects local culture but with an international approach, Ms. Erin Pawle, Senior Director of Design of McDonald’s
APMEA comments: “We are pleased to partner with a design company which has the ability to understand diverse design at an international level
while being locally based in Asia. Always devoted, Nelson is exceptional in understanding design on both a macro and micro scale. Our restaurants
are beginning to reflect designs that perfectly balance playfulness and elegance, resulting in innovative solutions that create a memorable experience
for our customers.”

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PROJECT DATA

Project Title:
“Culturally-inspired” Makeover for McDonald’s

Location:
China

Interior Design:
NC Design & Architecture Ltd (NCDA), www.ncda.biz

Project Designer:
Nelson Chow (NCDA), nelson@nelson-chow.com

Photography:
Dennis Lo Designs, info@dennislo.com

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Vila Giannina Restaurant Design by David Guerra Architecture
Circus Bar & Restaurant Interior Design by Tom Dixon




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